Welcome to the Greene King Leisure Spend Tracker, helping us to put the customer at the heart of what we do.

May 2016

This month’s Greene King Leisure Tracker has found that over a third of British football fans intend to watch at least one game of the European Championships in a pub this summer, making it the preferred destination for those wanting to watch the drama unfold outside of their own home. 

60% of 18-24 year olds plan to cheer on their team from a sociable and communal pub setting during the Euros
April 2016 (a non-Easter month) saw spending on Eating Out surpass that of April 2015 (an Easter month)
Year-on-year, spend on Other Leisure declined significantly, with the GB Average falling by £10 (12%)
The next Greene King Leisure Spend Tracker report will be available on Wednesday 22nd June 2016

Methodology

The Greene King Leisure Spend Tracker is part of an omnibus questionnaire run on behalf of Greene King by research partner YouGov and analysed in conjunction with Trajectory Partnership. Respondents report on their household’s leisure behaviour over the previous week (e.g. spend, visit frequency etc.), with respect to the leisure activities set out below.

  • The Leisure Spend Tracker is run twice in each calendar month with each wave separated by a two week period.
  • The Leisure Spend Tracker is run four times in each calendar month, always going into field on a Monday. This data is then used to generate a picture of household leisure activity in Great Britain over a 28 day period in each calendar month.
  • Each month’s report is based on an online, nationally representative sample of c. 4,000 individuals (GB, 18+), reflecting the leisure behaviour of c. 4,000 households. Data has been collected every month since August 2013.
  • A wealth of demographic data is held against each respondent, which allows for more fine-grained analysis of households with particular characteristics.

The following leisure activities are analysed in the report.

  • Drinking out
  • Tickets to see live sports events
  • Betting, gambling at a casino and other gaming for money
  • Eating out
  • Tickets to see other live events
  • Bowling
  • Cinema/Theatre
  • Admission to museums, art galleries and other attractions
  • Gym membership

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